Li Yong

Founder/ CEO

Over 20 years working experience in culture, animation and merchandise industry in China

Rich experience in the whole industry chain including culture parks, culture and tourism projects, animation planning, production, distribution, animation brand licensing, marketing and operations, animation character and merchandise design and sales, animation park design and operation, etc.

Sponsor of the Guangzhou Animation Competition for College Students for 8 years

Sponsor of Guangzhou Animation Industry Development Committee in 2006 

Sponsor, Chief Planner and Secretary-General of the organizing committee of Guangzhou Animation Industry Resource Integration Developing Committee in 2007

Leader of the the 16th Guangzhou Asian Games Mascot Design Team 

One of the project directors of the Industry – University – Research Integration Project at ministerial and provincial level

Independent Director of Guangdong Animation City

Helped to organise the Tripartite Economic Alliance Forum – An alliance between Auckland (New Zealand), Guangzhou (China) and Los Angeles (USA) for meaningful and substantive trade and investment, while fostering intercultural relations

Positions in Society

  • Member of Cartoon Arts Committee of China TV Artist Association
  • Guest Professor of Guangzhou Academy of Fine Arts
  • Vice-chairman of Guangzhou Animation Industry Association
  • Animation Specialist for Guangzhou Science and Technology Resource Public Service Platform
  • Specialist for the Guangzhou Entrepreneurship Committee (Guangzhou Vocational Skills Training Center)
  • Published “New Media Artistic Design and Application – Animation Merchandise Marketing Introduction” which is the teaching material for Chinese higher vocational colleges of the 12th Five-year Plan
  • Member of the specialist council for the Guangdong Culture Dept. Marketing and Industry Section
  • Head of the marketing expert committee – part of the organising committee for the 16th Asian Games – received the award of “Outstanding Contribution from a Marketing Specialist” from the organising committee

Gao Xinyue

Director of Legal and administration

  • Office Director of CCTV science and education programs production center and HR director
  • CEO’s Assistant and HR Director at Central New Film Group
  • Vice-Chairperson and HR Director of Huaxia Micro Film Group

Li Dan

Director of Marketing and Planning

  • CEO’s Assistant at Yeehoo brand and Manager of International Dept.
  • CEO’s Assistant at New Zealand Huhu Studios
  • Rich experience of IP planning and marketing

Liu Pingyun

Director of Creation and Design

  • Professor of Visual Arts and Design Academy of Guangzhou Academy of Fine Arts
  • Total executor of the mascot design project for 2022 Beijing Olympic Games
  • Mascot designer of 2019 Guangzhou Asian Food Festival
  • Deputy Secretary General of Guangdong Artists Association Arts Counil.
  • Head of provincial teaching team of advertising and creation

Zhang Xuefu

Director of Licensing and operation

  • Over 15 years licensing and operation experience of animation brands and cartoon characters
  • In depth understanding of the whole of the merchandise production process
  • Rich experience in developing sales channels for merchandise

Shiwen

Director of Media and promotion

  • Worked in CCTV Editorial Office
  • 10 years management experience in traditional media and new media

Sean Healy

International Co-operation Consultant

  • Graduated from Maynooth University and Shanghai University, music technology and Chinese studies major
  • Has lived and worked in China for 7 years, rich experience of carrying out co-operation and exchanges between Chinese and European culture organizations and animation companies
  • Rich experience in international partnerships and business development

Twin Light Entertainment

Europe Strategy Partner

  • Based in Ireland
  • Strong knowledge and expertise in international co-operation
  • Rich experience in strategy and operations throughout the animation industry chain
  • Deep understanding of Chinese and European culture and operations with unique ability to bridge gaps and create fruitful partnerships
Twin Light Website