Who We Are

About us

Haikun’s aim is to connect people and cultures through animation and other creative projects using our rich experience, expertise, and resources. We have a deep understanding of the whole animation industry chain in China and strong operations and management ability. We are also highly knowledgeable about Chinese law and government policies related to the animation industry. We can create and carry out effective overall Chinese market strategies.

We have over 20 years’ experience in the animation industry including development of original animation brands, animation character design, merchandise design and manufacturing, marketing, licensing, financing, retail, toy and gift chain stores, theme parks, live performance and strategy. 

We have worked with many well renowned Chinese domestic and overseas animation brands, government departments and universities. 

We work closely with our Europe Strategy Partner, Twin Light Entertainment China Europe Consulting, based in Ireland.

Twin Light Website

Original animation brands

  • “Sea Dragon – Maritime Adventures of the Silk Road” – This project has been awarded the title of key supported of the Chinese Ministry of Culture 
  • “Here We Go!” 
  • “Flower Spirits”
More info.

Animation IP licensing and merchandising

  • Didi Bangbang IP – strategy and operations
  • China domestic licensing of Kongfu Panda products
  • Licensing and operation of Hasbro and Lego products
  • Created animation toys marketing strategies for Disney, Warner Brothers, DreamWorks, Mattel, Alpha Animation, among others.
  • Wrote Tencent’s game licensing handbook
Case studies

Overall China development strategy

  • We have a strong understanding of the Chinese animation market, government policy and law 
  • We have created many successful Chinese market strategies for animation brands 
  • China Film Animation, China Animation Comic Game Group, Huhu Studios
Case studies

Animation character and merchandise design

  • Designed the 2010 Asian Games Mascot “Le Yangyang”
  • Flower Spirits aimation characters and merchandise
  • Mechandise design and development for Tencent Games
  • Merchandise design and development for Disney
Examples

Theme parks and industrial parks

  • Guangdong Animation City (2500 acres) –  Project planning and design, managed the industrial park, sourced investment, managed recruitment for the operations team of the park and carried out staff training 
  • Cartoon City

Government projects and resources

  • Helped to organise the Asian Youth Animation and Comics Contest
  • Organised the University Students Original Animation Competition (2006-2013)
  • Consulted for Shanghai Huangpu District Economic and information committee on Animaton Creation Park
  • Consulted for Hangzhou Xiasha District Economic and information committee on Animation Street Project 
  • Assisted the Guangzhou government in writing policies for the animation and software industries